August 16, 2019

Volkswagen and Philadelphia cream cheese ads banned over gender stereotypes

By Rob Picheta

London (CNN Business)An advertisement juxtaposing male astronauts with a woman sitting by a stroller, and another depicting two hapless dads, are the first casualties of a British ban on gender stereotypes in advertising.

The ads, for Volkswagen and Philadelphia cream cheese, were investigated by the UK Advertising Standards Agency (ASA) after viewers complained they perpetuated gender stereotypes.
New rules that came into force in June prohibit depictions of gender that “are likely to cause harm, or serious or widespread offense.”