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Trans All-American CeCé Telfer Featured In Women’s Sports Equality Campaign

“Nobody knows the struggle better than the athletes themselves,” said NCAA champion sprinter CeCé Telfer about being chosen to be a part of Michelob ULTRA’s new campaign for gender equality in sports. “I feel like that’s why Michelob saw an athlete like me, who built my career on bringing awareness and equality to sports and not backing down to please other people.”

Telfer, 26, is the first publicly out transgender woman to have won an NCAA track & field title. That was in 2019. Ever since, she’s been a target for transphobes, including Donald Trump, Jr., and those who oppose transgender inclusion in women’s sports. Last month, Telfer joined WNBA star Nneka Ogwumike, ESPN sports analyst/reporter Andraya Carter and a roster of other female athletes in Michelob ULTRA’s “Save It, See It” campaign.

The campaign encourages fans to hit “save” on women’s sports highlights on social media to help boost visibility for female athletes. Michelob ULTRA kicked off its campaign on August 26, Women’s Equality Day, committing $100 million over the next five years to efforts to equally represent men’s and women’s sports through the brand.

“I want to thank Michelob ULTRA so much!” Telfer exclaimed in a recent Zoom interview. “The commitment that Michelob ULTRA has put into this campaign: One hundred million dollars over five years is awesome. And just having me on that stage with them is breathtaking.”

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