In 2015, an indie retailer called Otherwild unveiled a remake of the iconic 1970s “The Future Is Female” T-shirt. The design was an instant success, with the first batch reportedly selling out within two days. As one of many fledgling feminists trying to make sense of the cultural whiplash surrounding the F-word at that time, I loved the shirt, because it expressed a growing feeling of something nascent but urgent.
Steeped in activist history, the Otherwild design preceded an explosion of overtly political T-shirts that responded to the changing political tides threatening women’s rights. The feminist T-shirts of 2015 and 2016 protested systemic inequalities via sans-serif slogans: “My Uterus, My Choice,” “Girls Just Wanna Have Fun-damental Rights,” and perhaps most pointedly, “Pussy Grabs Back.”