April 2, 2019

Ralph Lauren Features A Same-Sex Couple In A Campaign For First Time

By Adrianne Pasquarelli

Ralph Lauren is finally getting woke to LGBTQ diversity. The apparel brand’s new campaign includes a lesbian couple, as part of a diverse cast that also features an Asian family, a black family and multiple generations of ages. This is Ralph Lauren’s first campaign featuring a same-sex couple, according to a spokeswoman. The move follows in the footsteps of marketers that have been featuring a diverse cast of characters for quite a while. Ikea made an ad with a same-sex couple more than two decades ago. More recently, same-sex couple have been in ads from Gap, Tiffany & Co., Wells Fargo and Lucky Charms. David’s Bridal ran its first commercial with a lesbian bride earlier this year.