Last updated 2 days ago
Industry News

Publicis Groupe and TikTok Forge ‘Community Commerce’ Partnership

TikTok and Publicis Groupe have entered into a global partnership to help brands tap into emerging shopping trends on the video sharing app.

TikTok, sharing the news this morning on its blog, said Publicis is the first global agency group to partner with it “to bring the power of commerce and education to brands and marketers.”

As its founding commerce agency partner, Publicis clients will receive exclusive strategic insights centered on driving product discovery and purchase intent on the platform. Publicis clients will also test TikTok’s new commerce products, capabilities and creative solutions. The plan is to help Publicis clients reshape commerce strategies and offerings for the future with new data-driven insights from the platform.

TikTok has defined a kind of shopping culture that has emerged on its platform as “Community Commerce” — a blend of community, entertainment, and shopping. The combination, Tiktok says, makes product discovery a different experience on its platform.

Read More