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Progressive Names 3M Executive As Next CMO

Progressive Insurance has tapped a 20-year marketing veteran as its next CMO.

Remi Kent comes to Progressive after spending eight years with 3M, including the last year as senior vice president and global CMO of the consumer business group, where she led e-commerce, media, insights and analytics, and integrated marketing.

She will join the company on November 1.

Jeff Charney, who announced his retirement in March, tells Marketing Dailyhe will stay on until January while Kent transitions into the position.

While the average tenure of CMOs continues to fall, Charney has long outlasted his peers, staying at Progressive for nearly 11 years. He was named a MediaPost Marketing All Star in 2018.

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