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P&G Kicks Off Hispanic Heritage Month With Comprehensive Initiative to Accelerate the Progress of U.S. Hispanic Communities

In celebration of Hispanic Heritage Month, Procter & Gamble is proud to introduce a comprehensive initiative to accelerate progress of Hispanic communities across the U.S.

To launch the initiative, P&G produced a powerful film called “Powering Progress” to showcase that Hispanic progress is a pro for America. Despite the challenges the Hispanic community faces – including misrepresentation, inequality, and lack of access to resources – their resilience and support of their community has enabled them to make significant contributions to the U.S. To accelerate progress, P&G recognizes that more support is needed for Hispanic communities. The film, created in collaboration with the creative agency ALMA, is a call to action to bring stakeholders together to create alliances for bigger impact. The film is also available in Spanish.

A core element of the P&G’s “force for good” efforts is their partnership with the Hispanic Star to provide Hispanics with access to better education, better health, better jobs and promote gender equality. P&G and Hispanic Star recognize that the contributions from the Latino community benefits us all. This is why they are joining forces and inviting others to support local communities to help drive continued success.

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