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Industry News

One Club To Celebrate Diversity With New Fusion Awards

The One Club for Creativity is introducing the new Fusion awards, what the group calls the industry’s first global initiative to recognize agencies advancing diversity and inclusion as well as celebrating the underrepresented talent behind the creative content.

Potential work must meet three criteria for eligibility, specifically disclosing the percentage of behind-the-scene talent involved and their contributions, explaining how this work advances the diversity and inclusion conversation, and work must meet the standards and excellence set for the group’s other awards. The new awards also encourage brands to use this criteria as a framework for making their own marketing more diverse.

Entries to The One Show 2021 and the ADC 100th Annual Awards can be submitted now, with fees increasing after each deadline period.   Each award — officially titled The One Show Fusion Pencil and ADC Fusion Cube, respectively — goes to whoever entered it, regardless if they are an agency, production company or brand. Dedicated Fusion juries for both shows will be announced shortly.

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