Omnicom Media Group is shaking up the management ranks at two of it big media agencies—PHD and Hearts & Science.
Ralph Pardo has been appointed US CEO for H&S succeeding Erin Matts, whois movingto another role within the group. And,at PHD USA,Catherine Sullivan, currently OMG Chief Investment Officer, has been named US CEO, succeeding Nathan Brown, who is stepping down after six years leading the agency.
“Two of the most significant trends shaping the industry today are the data-driven convergence of media and creative, and the shift to audience-based investment,” says Scott Hagedorn, CEO of Omnicom Media Group North America. “In naming Ralph and Catherine we’re assuring agency leadership that aligns to marketplace dynamics.”