August 6, 2019

Nike brings Giannis Antetokounmpo’s favorite film to life with ‘Coming to America’-inspired sneaker

By Aaron Dodson

At the beginning of the 18-month design process of NBA MVP Giannis Antetokounmpo’s first sneaker — the Zoom Freak 1 — Nike’s product team wanted to get to know its newest signature basketball athlete as well as possible. So, during an initial brainstorming session at the brand’s headquarters in Beaverton, Oregon, in the fall of 2017, the Milwaukee Bucks superstar was peppered with every question imaginable, from, What’s your favorite food? to What’s your favorite movie?