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NFL Draft Gets Sacked, Viewers Fall 18%

Although the NFL is not airing any game content this time of year, it still produces a high level of interest.

The opening round of the NFL draft drew a collective 12.5 million viewers in the Nielsen live program-plus-same day metric across ESPN, ABC, and the NFL Network — the second-best results ever for the event.

The downside: this was down 18% from 15.3 million in the Nielsen live program-plus-same day metric a year ago, which was its all-time best result.

Looking at specific network performances, ESPN was down 18% from a year ago to 6.5 million, while ABC went backwards — 26% to 4.2 million.

Only the NFL Network, saw an increase — 7% higher to 1.9 million.

Disney Advertising Sales says that for its ESPN and ABC networks it signed on 40 new advertisers for the three-day, multi-hour event, totaling over 100 brands for the NFL Draft.

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