August 6, 2019

MeToo is the driver for sponsors in women’s golf

By Kate Rowan

Women’s golf has experienced a significant surge in sponsorship in the wake of the MeToo movement – and there is much more to come.

Mike Whan, commissioner of the Ladies Professional Golf Association, said that there has been a shift in attitudes from big business over the past few years as they looked take advantage of the higher profile women’s sports worldwide are enjoying.

Whan, who previously held senior roles in the golf divisions of the leading firms Wilson, TaylorMade and Adidas, said he had noticed a dramatic change since taking over at the LPGA nine years ago.