July 2, 2020

Lego Stops All Advertising on Social Media for at Least 30 Days

By Christian Wienberg

Lego A/S will stop all advertising on social media for at least 30 days as Europe’s biggest toymaker joins other companies in protesting against inadequate policing of hateful and misleading content on social networks.

The maker of the iconic building blocks will spend the period to “carefully review the standards” it applies for ads, according to a statement published on Wednesday. It won’t reduce its total media budget but will “invest in other channels” during that time, it said.