Last updated 4 weeks ago
Industry News

Lego pledges to remove ‘gender bias’ from its products

Lego has announced plans to remove gender bias from its products, after a study commissioned by the brand found that girls are hindered by “unequal and restrictive” attitudes towards creativity and play.
Although the Danish toy maker did not outline specific changes to its products or marketing, it announced Monday that it has committed to ensuring they are “free of gender bias and harmful stereotypes.”
The move comes after researchers interviewed nearly 7,000 children and parents in seven countries about their views on careers, extracurricular activities and toys. The study, which was conducted on Lego’s behalf by actress Geena Davis’ eponymous research institute, found that 76% of parents would encourage their sons to play with Lego bricks while just 24% would do so with their daughters.
Read More