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Industry News

Iron Horse Acquires Multicultural Shop Elmntl

Private equity firm Iron Horse Venture Group (Iron Horse) is acquiring Asian-American agency ELMNTL. Financial terms of the deal were not disclosed.

Founded in 2016, the agency has worked with global brands and tourism boards, particularly in the Asian region, as well as brands such as LG Mobile, The Halal Guys, and InterBev’s Chang Beer. Headquartered in Denver, CO, the shop also has offices in New York City, Dallas, Texas, Manila, Philippines, and Sao Paulo, Brazil.

Under the agreement, the agency will now serve as the “cornerstone” of Iron Horse’s portfolio of brands. ELMNTL will remain the agency’s name under its current leadership team, albeit with some new job responsibilities. Co-founder Marc Liu, head of strategy/operations, will remain in his role but also serve as an advisor to Iron Horse for future acquisitions. His remit includes a focus on potential deals that can help ELMNTL’s growth trajectory.

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