February 10, 2019

How Porter Braswell, author of Let Them See You, writes

By Shane Snow

Every month I dig into a different author’s writing or creative process to try to get a little better at my own work. Today I’m pleased to feature a little behind-the-scenes with Porter Braswell, a man who’s inspired the hell out of me for a long time now—and is the author of a fantastic new book.

I’ve seen the ideas in Porter’s new book, Let Them See You, in action at his company Jopwell, and Porter has personally helped me in my pursuit of understanding different people with different perspectives—which isn’t just helpful as a leader, but is invaluable insight as a writer.