Elizabeth Barrutia never imagined her time in front of the camera would prepare her for a livelihood behind the lens. As a teen, she was a working actor. Now, as founder and CEO of Barú Marketing + Media, this Latina entrepreneur crafts television commercials and other advertising campaigns for multicultural audiences.
Her Los Angeles agency boasts an impressive list of clients, including two ViacomCBS brands: cable network Nickelodeon and streaming platform Pluto TV. Other clientele includes Universal Studios Hollywood, the California Department of Public Health and, in partnership with another firm, the health insurance marketplace Covered California.