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“Embarrassing” new NFL logo gets panned on Twitter

Brands often struggle to hit the right tone when they contribute to commemorative events and campaigns, but a new NFL logo will go down as a particular low. The biggest league in US sport has announced its participation in National Hispanic Heritage Month with a new logo that suggests it knows very little about Hispanic heritage.

The National Football League has unveiled a ‘Latin-flavoured’ version of the regular NFL logo, with just a couple of simple tweaks, and it’s been savaged on Twitter for misusing one of the best-known symbols of the Spanish language. Suffice it to say, this won’t make it to our pick of the best logos of all time.

National Hispanic Heritage Month (from 15 September to 15 October) is intended to recognise the influence and contributions of Hispanic Americans to the history, culture, and achievements of the United States. Various brands and organisations have announced initiatives, but the NFL’s shot has landed a long way from the goal line. 

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