February 10, 2019

Dove taps Kelly Rowland for ‘power anthem’ to inspire hair confidence

By Erica Sweeney

The #MyHairMyCrown effort is part of Dove’s ongoing commitment to celebrate diversity and empower women, and follows other similarly-themed campaigns like Love Your Curls and Love Your Hair. It was inspired by internal Dove Hair research showing that 65% of young girls see their hair as a form of self-expression, but nearly 50% say their hair can make them feel self-conscious, as well as real-life stories of girls who have experienced bullying and discrimination because of their hair, according to the brand.