Dentsu Creative Launches New Entertainment Unit/Investment Fund

Dentsu Creative has announced the launch of a branded content and entertainment offering and an investment fund focused on financing original gaming, scripted and unscripted TV and film content. The core of the new unit is Dentsu’s previous Entertainment business, The Story Lab. 

The firm says the new and improved operation includes 200 entertainment specialists across 13 markets and is designed to help brands act as “revenue-generating entertainment companies in their own right.” 

The operation will be led by Juan Woodbury, as Global Head of Branded Content & Entertainment, based in Chicago, to work in partnership with Cathy Boxall, previously The Story Lab’s global managing director.

Previously Woodbury oversaw branded content and entertainment program development for FCB and before that Leo Burner. He has produced broadcast work for brands including Samsung, Coca-Cola, Nintendo and Disney.