Last updated 4 weeks ago
Industry News

Can We Please Get Some Black Women Involved in the BET Sale?

The bidding war for BET Media Group is heating up. On March 6, news broke that Paramount Global is looking to sell its majority stake in the company that includes BET and VH-1. As previously reported by The Root, media mogul Byron Allen and filmmaker Tyler Perry are both interested in purchasing the stake. Now another entertainment giant is making his presence known. Varietyis reporting that Sean “Diddy” Combs is “exploring the opportunity to purchase BET as a part of his strategy to build a Black-owned global media powerhouse.” The outlet adds “that while Combs has expressed interest in acquiring BET, he is not yet considered to be in talks with Paramount.” Apparently, Paramount has not begun talks with anyone.

While it still feels like Perry makes the most sense because he already owns a minority stake in the media company, and his TV series and films are the centerpiece of its programming, Diddy knows how to spot talent, even though most of his success has come in music and fashion. As much as I’d love to see BET return to its musical roots, the company needs someone who knows the film and TV business at the helm.

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