That’s the lesson candy-maker Cadbury
learned on social media Friday, after its effort to mark India’s Independence Day with a multicolored slab of chocolate known as the “Unity Bar” went down… not so well.
“This Independence Day, let’s celebrate a country that stands united in its diversity. Presenting the Cadbury Unity Bar, India’s first chocolate with dark, blended, milk and white chocolate all under one wrap,” the company wrote
of its new product.
“Congratulations to Cadbury for solving racism,” replied New York Times restaurant critic Tejal Rao — one of several commentators to criticize the brand for seemingly trivializing racial divisions.