July 2, 2020

Business Owners Still See Benefits Of Social Media During Pandemic

By Peter Suciu

The sun may be shinning and the temperatures across the country are on the rise, but sadly so too are the cases of Covid-19. As a result beaches will be closed this Fourth of July weekend in Florida and California and bars shuttered in Texas while businesses in 29 states could feel a slow down as people are ordered to keep their social distance.

Yet, even as we may feel we’re going backward as the July Fourth holiday approaches, businesses are still seeing social media campaigns as being among the top digital PR tactics during the current novel coronavirus pandemic according to a new report conducted by Fractl and Buzz Stream.

In fact, launching a new social media campaign came in second – with roughly 34% of respondents noting its importance – after interacting with a business’s core audience at 44%. Other tactics that helped a business retain its audience include maintaining the company’s presence through blogs and improving SEO.

“Most of our customers work in PR, and we’ve been curious to see how much overlap there’s been between traditional PR and digital PR,” said Stephen Panico, chief growth officer at BuzzStream.