February 11, 2019

Barbara Proctor, pioneering ad woman whose success drew White House praise, dies

By Mediaoutrage

Harvard Business School called Barbara Proctor “the first woman in the United States to open an agency specializing in advertising to the black community.”

By 1976 — six years after she launched it — Proctor and Gardner was the biggest black-owned ad agency in the country. In the mid-1980s, its billings topped $13 million. And Ms. Proctor was one of 72 women featured in “Supersisters,” a set of trading cards nicknamed the “feminist answer to baseball cards.”