“Bank of America is consolidating external marketing agency resources with one network, Publicis Groupe, to accelerate our data-driven creative approach and enable us to continue to focus on efficiency,” Meredith Verdone, Bank of America chief marketing officer, confirmed to Ad Age. “As a valued partner, Hill Holliday has consistently delivered outsized impact, partnering with us to solve some of our toughest and most complex challenges, and we are appreciative of the relationship.”

A Leo Burnett spokesperson said the dedicated agency will be called GroupeConnect. “Leo Burnett will be an important partner to GroupeConnect and to Bank of America moving forward,” the spokesperson said.