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BANK OF AMERICA CONSOLIDATES ADVERTISING WITH PUBLICIS GROUPE

Bank of America consolidated its advertising business with a dedicated Publicis Groupe team that will include creative agency Leo Burnett, ending the company’s partnership with Interpublic Group of Cos.’ Hill Holliday.

“Bank of America is consolidating external marketing agency resources with one network, Publicis Groupe, to accelerate our data-driven creative approach and enable us to continue to focus on efficiency,” Meredith Verdone, Bank of America chief marketing officer, confirmed to Ad Age. “As a valued partner, Hill Holliday has consistently delivered outsized impact, partnering with us to solve some of our toughest and most complex challenges, and we are appreciative of the relationship.”

A Leo Burnett spokesperson said the dedicated agency will be called GroupeConnect. “Leo Burnett will be an important partner to GroupeConnect and to Bank of America moving forward,” the spokesperson said.

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