Ad Industry Must Come Together To Solve Bias In Advertising, Marketing

Removing bias in advertising will become a major challenge for marketers and brands in 2022, so a group within the Interactive Advertising Bureau is working to ease the burden for brands and publishers. On Wednesday, the IAB standards working group published a paper to help companies understand bias in artificial intelligence.

Understanding Bias in AI for Marketing: A Comprehensive Guide to Avoiding Negative Consequences with Artificial Intelligence maps out artificial intelligence and machine-learning practices.

Dave Olesnevich, head of product at IBM Watson Advertising and a lead for the working group, recognizes that eliminating and reducing bias is not an easy task and can be quite an undertaking, but the company doesn’t suggest that it can “singlehandedly fix the problem, nor are we attempting to define discrimination or place liability on brands or platforms.”