February 12, 2019

A coalition of giant brands is about to change how we shop forever, with a new zero-waste platform

By ADELE PETERS

In the not-too-distant future–as soon as this spring, if you live in or near New York City or Paris–you’ll be able to buy ice cream or shampoo in a reusable container. When you’re done eating a tub of Haagen-Dazs, you’ll toss the sleek stainless steel package in your personal reuse bin instead of your trash can. Then it will be picked up for delivery back to a cleaning and sterilization facility so that it can be refilled with more ice cream for another customer.

Loop, a new zero-waste platform from a coalition of major consumer product companies, will launch its first pilots this year.