February 12, 2019

50 Years On, the PUMA Suede Is Still Dominating Culture

By COREY PELLATT

It’s been 50 years since the world was introduced to the all-conquering PUMA Suede for the first time and while many sneakers have since come and gone – leaving footprints of varying sizes – it’s difficult to argue against any shoe having had as much of a deep-rooted impact on society and culture as the Suede.

To mark the anniversary, PUMA are remembering the Suede’s legacy with a year-long campaign filled with limited-edition drops paying tribute to the sneaker’s impact on a wide range of subcultures. From a collaboration with FUBU through to a pack celebrating B-Boy culture, PUMA are here to tell the story of how Suede shaped the world.